Sandra Gibbons’s Résumé

Summary

I'm a seasoned brand and content marketer with over five years of experience. Proven success in planning and implementing large-scale omnichannel campaigns in a high-growth environment. Organized, customer-obsessed, and a little awkward. 


Experience

RentPath | 2019 – present
Copywriter

  • Create well-written and customer-centric omnichannel messaging that drives awareness to RentPath’s product suite

  • Design campaign flows and segmentation that maximize conversion and impact in partnership with Marketing Ops

  • Produce strategic creative deliverables that reinforce branding

SVI | 2018 – 2019
Content Manager

  • Acted as both project manager and client consultant during system implementations—providing content expertise, technical trainings, and system support

  • Responsible for product marketing initiatives—digital and print

  • Oversaw and mentored a team of two content creators

Uber | 2015 – 2018
Marketing Manager

  • Created / distributed content across various communications channels

    • Brainstormed localized evergreen content for editorial calendar

    • Wrote blog posts, working with peers and Legal to meet compliance guidelines

    • Identified best audiences and channels for content distribution

    • Deployed / tested content, measured engagement, shared results, and playbooked processes

  • Lent my skills to support two of the largest markets in the US (SF and Chicago), through blog, email, app, and web platforms

  • Workstream owner for major brand opportunities across the US (Indy 500, Sundance Film Festival, Red River Showdown, Great American Beer Fest, New Year’s Eve, Halloween, and many more)

  • Partnered with stakeholders to tackle various requests—everything from state regulation comms to sourcing / writing content for the Blog Team

Walmart | 2014 – 2015
Project Manager

  • Led Summer and Black Friday Tire Guarantee projects for the participating 2500 WM Auto Care Centers

    • Met with stakeholders to discuss project goals and pain points

    • Provided collateral feedback to Visual Merchandising

    • Wrote training materials for distribution on Walmart’s WIRE

  • Supported WM’s Site to Store Self-Service Locker program

    • Oversaw rightsizing efforts for locker installations in DC

    • Updated SOPs and provided on-site training to DC area associates

    • Ran weekly reporting on locker customer satisfaction and wait time versus non-locker customers

Walmart | 2013 – 2014
Expense Coordinator

  • Collaborated with stakeholders during end-user testing for Walmart’s new SAP Travel & Expense system

  • Provided hypercare support across the Walmart/Sam's campus

  • Live-trained hundreds of administrative assistants and field and Walmart Aviation associates via deck presentation and open floor Q&A

  • Documented T&E SOPs and user FAQ

  • Narrated SAP T&E system instructional videos

    • Script testing and voice readings at Sam’s home office studio

  • Smashed team goal by resolving 3000 tickets/month


Skills

  • Project management

  • Client relations, consulting

  • Writing, copyediting, storytelling

  • Social media management, blogging

  • Process improvement

  • Training and development

  • Site design (Wordpress, Squarespace, SEO)

  • G Suite and MS Office

  • Digital strategy and implementation

  • UX testing

  • People management


Education

Westminster College
B.A. Mathematical Sciences, 2007

  • Cum Laude, GPA: 3.66

  • Mathematics honor society (Pi Mu Epsilon)

  • Psychology honor society (Psi Chi)

  • Cultural Diversity Club

  • Computing Machinery Club

  • Delta Delta Delta, Standards Chair


Testimonials