Web content design

Learner Mobile 

 

Background

In August 2018, I worked with a talent development agency headquartered in Fayetteville, Arkansas. Among the different product offerings was their flagship product, Learner Mobile, a next generation learning management application.

My first product marketing initiative was to evolve the Learner Mobile website—design, content, and brand identity—optimizing for desktop and mobile.

Although the previous site iteration explained the what behind the application, it lacked the compelling why and how to attract new customers. I worked to create a voice that was not only friendly and smart, but representative of Learner Mobile—simple and forward thinking.

Objectives

  • Click to call option

  • Marketing visuals

  • Navigation menu for customer login

  • SEO

  • Storytelling

  • Testimonials

  • UX

Role

With limited resources, it was my responsibility to lead the creative development of all content on the Learner Mobile website while keeping the project timeline on track. This involved working with our executive leadership team, in-house designer, and other stakeholders to push the project to the finish line.

Key roles: creative director, project manager, marketing strategist, copywriter, copyeditor, and producer.